Privacy Policy

Herddle is committed to protecting and respecting your privacy. We invite you to read our Privacy Notice (Notice) which shows you what personal information we collect from you and how we make use of it and keep it secure. This Notice also explains how your personal information is shared and your legal rights in relation to it. It is intended to be read alongside our Platform Terms of Use (Terms) which relate to your use of our property maintenance lettings platform (Platform) that is available on our website and as a mobile application.

This Notice relates to information we collect about you through the Platform which relates to you as a person (whether you are a landlord, a tenant, a leaseholder, a property manager or a property services provider). In this Notice, we call all people falling into one or more of these categories users.

Once you have been registered to use the Platform or you access any personal information about other people who also use the Platform, you agree to be subject to everything in this Notice and we will treat personal information about you in accordance with this Notice.

For the purposes of the General Data Protection Regulation (EU) 206/679and the Data Protection Act 2018, Herddle is the controller of personal data which consist of any information relating to you and/or information from which you can be identified. In the appropriate context in this Notice we use the term “your information” to mean your personal data.

This Notice was last updated on 16 August 2018.

Who we are

We are Herddle Limited, a company registered in England and Wales under number 11031068. Our registered address is at 47 Marylebone Lane, London W1U 2NT. You may contact us at

Who you are

As a user, you might be anyone who uses our Platform. You might be a tenant in contact with your landlord or seeking a new property to rent. Or you might be seeking maintenance or repair services from a contractor who may also be accessed through the Platform. Alternatively, you might be a private landlord, a private or institutional investor, a services provider or an individual representing a corporate landlord or a services provider or a property developer. Alternatively, you may just be a visitor to our website. More information is given in our Terms.

What information we obtain from you?

Information that you give us. We will collect personal data about you that you have given to us when you fill in details in order to register to use the Platform or by corresponding with us through the Platform or directly by email, SMS or telephone, or any other means. The personal data will include information you provide to us when you register to use the Platform or make use of any of the services that are available from the Platform or when you report a problem with using the Platform or any services provided through our Platform. We keep a log of all such contacts we receive. The personal data we collect from you may include (although it may not be limited to) your name, address, previous addresses, email address, phone number, services being offered or requested and relevant financial information.

Information about your device. Every time you use the Platform, we collect information relating to your device that may be personal data such as the type of device or phone you use, the unique device identifier, mobile network information or operating system, the type of browser you use and the time zone setting, the length and frequency of visits to the Platform, the pages you view and other actions you take on the Platform. Some of this information might be received by us automatically.

Information we receive from other sources. For example, personal data we receive about you from other users of the Platform. If you engage with the Platform on behalf of a corporate entity, we may collect personal data regarding other people whether or not they are users such as, for example, other tenants if you are a tenant.

How is your information used?

We may use your information to:

• develop the Platform as a forum on which users may interact and transact with each other for the purposes the Platform has been set up for;
• contact you where you have breached the Terms or this Notice;
• ensure that the Platform are presented in the most effective way for you and your computer;
• provide you with technical support;
• provide you with information you request from us or which we feel may interest you, where you have consented to be contacted for such a purpose.
We may send messages to notify you of any new facilities we are offering or new facilities or services offered by various entities using the Platform. We may also post passive messages on the Platform to notify you of other matters and to seek your comments on the Platform.

Our legal entitlements in connection with personal data

We may rely on a number of legal entitlements under the GDPR to collect, use or otherwise process the personal data we obtain from you or about you. For example, if you have made your personal data manifestly public you are likely to have consented to the processing until you revoke your consent (which you may do at any time).

Otherwise, where we cannot demonstrate your consent in accordance with the GDPR, Herddle processes personal data on the basis of its legitimate interests to provide the services (whether from Herddle itself or from other users of the Platform). If you are an individual, Herddle acts in pursuit or performance of a contact with you.

In the event that Herddle is subject to any reorganisation such as a merger or any acquisition of its assets or shares by any third party, in accordance with our legitimate interests we may need to share your information with certain third parties. We may also disclose information where we have a legal duty to disclose it, or in order to protect the rights, property and safety of Herddle and of other users, and if we need to disclose the information to help resolve a complaint or investigation that arises from your use of the Platform.

We will always exercise our legitimate interests taking full account of every user’s own individual rights and freedoms

Who has access to your information?

The Platform may contain links to other websites run by other organisations. This Notice does not apply to these other websites and you should ensure you read the privacy notices of those websites to understand how they will deal with your information. We cannot be held responsible for the way the owners and operators of these sites use your information, even if you accessed the sites through a link on the Platform.

Security precautions in place to protect the loss, misuse or alteration of your information

We take appropriate technical and organisational measures to ensure the security and integrity of all personal information we hold on all users.

Where we have given you or you have chosen a password on registration which enables you to access our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Your rating

All users of the Platform shall be allocated numerical scorings of their performances or conduct from which we shall create an accumulated rating for each user on an automated basis. Herddle may review and, as necessary, change your rating at its reasonable discretion to reflect better the principles and values of the Herddle Charter. We will send information and aggregated analytics based on the ratings we create to landlords and contractors relating to their own performances in terms of property management and delivery of services respectively.

Where ratings constitute personal data, under the GDPR you may object to such profiling if you notify us accordingly

Use of cookies

We use cookies and other means to distinguish you from other users of the Platform. This helps us provide you with a good experience when you use the Platform and helps us to improve its features and functionalities. You can choose to switch off cookies in your browser settings but if you do you may notice a loss of functionality when using the Platform. You are very welcome to contact us if you want any more information about the cookies we use. Our use of cookies is set our in our Cookies Policy.

Data transfers abroad

We will not transfer your information to any third party outside the European Economic Area (the European Union, Iceland, Liechtenstein and Norway) and certain other countries which have adequate data protection laws in place without legal justification.

Managing your information: your rights

The accuracy of your information is important to us and you are always in control of how we treat it.

You have several rights in relation to your information under the GDPR. If you wish to exercise any of them, we may ask for information from you to confirm your identity and, where applicable, help us to identify your personal data.

You have the following relevant rights:

- to request a summary of the information that we hold about you. We will respond to you within 30 days after we receive a valid “subject access request” from you;

- to correct your information if it is inaccurate or out of date;

- to erase your information or restrict its use;

- to object to any profiling;

- to withdraw your consent (where we rely on it) from receiving any communications from us. (We have no legitimate interest in sending you newsletters, updates on our services or other marketing communications unless you consent to receive them);

- to erase your information or restrict its use;

Changes to our Privacy Notice

We can change this Privacy Notice at any time, so you should check this page frequently to see any updates.

Changes to our Privacy Notice

Questions, comments and requests regarding our Privacy Notice are very welcome. Please write to us at

Version 4. 16 August 2018. This Privacy Notice was last amended on this date. The copyright in this Privacy Notice belongs to Herddle Limited. All rights are reserved: © 2018 Herddle Limited.