Not a whole lot has changed since the boom of the private rental sector in the 1980s. At least, not much has evolved from the letting agent and property manager’s perspective. The fundamentals of doing business are rooted in the same primary methods used for the last 30-odd years.
Yet, the consumer side of the business – landlords and tenants – has evolved. They’re open to a smarter way of managing their portfolios and in-life tenancies, relying on a more transparent process that marries technology with service.
Essentially, they’re ready for the lettings market to come in line with other industries like banking, investing, private transport and even entertainment. But why has it taken so long for the UK rental market to accept that it’s time for a change?
Lettings is very much a people business, and that will always remain at the core of the industry and its day-to-day workings. But for too long, professionals within it have resisted technology as a way to improve the service they care so much about.
Covid-19 has accelerated the need for better tech and service. However, even without a global pandemic, the industry needed a jolt in the arm to offer a better all-round service to its tech-savvy customers.
Here at Herddle, we’ve created a white paper looking at the state of play in the industry and what needs to happen for the UK rental market to become a 21st-century industry.
In the white paper, you will learn:
- Why current methods are an unsustainable way of doing business
- What’s missing in the industry from a technology perspective
- Exactly how tech-enabled property management works
- How technology empowers people to provide a better service
- How the lettings market can blend tech and service to create a fully-functioning ecosystem
Download the white paper, and get the lowdown on how technology will empower human insights for property professionals, landlords and tenants.